Privacy Policy

United States (English)

This Privacy Policy applies to the services provided by Littleone ("Company," "we," "us," or "our"), including services related to our smart baby bottle, diaper alert, and wearable thermometer. We value your privacy and are committed to protecting your personal information in accordance with applicable U.S. laws, which may include state-specific laws such as the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

1. Personal Information We Collect and How We Collect It

• Information You Provide:
  • Account Registration: Username, password, email address.
  • Product Purchase: Name, shipping address, phone number, payment information (e.g., credit card details processed by our payment processor).
  • Customer Inquiries: Name, contact number, email address, content of your inquiry.
• Information Collected Automatically:
  • Usage Data: IP address, cookie data, MAC address, service usage logs, access logs, device information (e.g., model, OS, unique device identifiers).
  • Smart Device Data: Data collected by your smart devices, such as feeding amount/time, feeding patterns (smart baby bottle); diaper status (wetness, frequency of change) (diaper alert); temperature readings, temperature trends (wearable thermometer).
• Sources of Information:

  We collect information directly from you, automatically through your use of our services and website, and potentially from third-party partners (subject to your consent where required).

2. How We Use Your Personal Information (Purpose of Processing)

We process your personal information for the following purposes:

• Account Management: User identification, authentication, preventing fraudulent use, confirming registration intent, age verification, dispute resolution, complaint handling, delivering notices.
• Service Provision & Contract Fulfillment: Providing products and services (including smart device features), delivering content, processing purchases and payments, shipping products or sending invoices.
• Service Improvement & Development: Developing new services, providing personalized content and advertising based on statistical analysis, verifying service effectiveness, analyzing usage frequency and statistics, providing marketing information (e.g., events, tailored product recommendations).
• Customer Support: Responding to inquiries, providing guidance on service use.
• Security & Fraud Prevention: Maintaining service security, detecting and preventing unauthorized or fraudulent activity.
• Legal Compliance: Complying with applicable laws and regulations.

3. Data Retention Period

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When the purpose is achieved, or the retention period expires, we will securely delete or anonymize your information. Specific retention periods may apply based on legal obligations (e.g., transaction records for tax or accounting purposes). We may retain data for a limited period after account deletion (e.g., 3 months) for fraud prevention and dispute resolution, as permitted by law.

4. Sharing Your Personal Information (Third-Party Disclosure)

We do not "sell" or "share" (as defined under CCPA/CPRA, which includes sharing for cross-context behavioral advertising) your personal information without your consent, except in the following circumstances:

• Service Providers (Processors): We share information with third-party vendors who perform services on our behalf, such as payment processing, shipping, customer support, cloud hosting, and data analytics related to our smart devices. These providers are contractually obligated to protect your data and use it only for the services they provide to us. The types of service providers we use include:
  • Shipping: [Delivery Company Name] (Name, Address, Phone for delivery)
  • Payment Processing: [Payment Gateway Name] (Payment info for transaction processing)
  • Customer Support: [Customer Center Operator Name] (Contact info, inquiry details for support)
  • Smart Device Services: [Smart Device Service Provider Name(s)] (Device data for service functionality)
• Legal Requirements: If required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction (we will notify you via email and/or a prominent notice on our website).
• With Your Consent: We may share information with other third parties when we have your explicit consent to do so.

5. Your Privacy Rights

Depending on your U.S. state of residence (e.g., California), you may have the following rights regarding your personal information:

• Right to Know/Access: Request information about the categories and specific pieces of personal information we have collected about you, the sources of collection, the purposes for collecting/selling/sharing, and the categories of third parties to whom we disclose information.
• Right to Delete: Request the deletion of your personal information, subject to certain exceptions (e.g., necessary to complete a transaction, detect security incidents, comply with legal obligations).
• Right to Correct: Request the correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale/Sharing: Request that we do not sell or share your personal information (as defined by applicable law, potentially including sharing for targeted advertising). You can exercise this right via our Privacy Choices page or by contacting us.
• Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information (as defined by applicable law, such as health data), you may have the right to limit its use to specific permitted purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights: To exercise these rights, please contact us via our Customer Center at +82-2-1661-2503 or email us at ip@littleone.io. We will need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

6. Cookies and Tracking Technologies

We use cookies and similar technologies (like web beacons or pixels) to provide and improve our services, personalize your experience, analyze usage, and for advertising purposes. Cookies are small text files stored on your device. You can control or refuse cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website and services. For more information about how we use cookies and your choices, please see our Cookie Policy (if a separate policy exists). We honor opt-out preference signals where technically feasible and legally required (e.g., Global Privacy Control).

7. Data Security

We implement reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. These measures include encryption, access controls, secure storage, and regular security assessments. However, no internet transmission or electronic storage is 100% secure.

8. Children's Privacy

Our services, particularly smart baby products, may collect data related to children. We comply with the Children's Online Privacy Protection Act (COPPA) in the U.S. If we knowingly collect personal information from children under 13, we do so with verifiable parental consent. If you believe we have collected information from a child under 13 without proper consent, please contact us immediately at ip@littleone.io.

9. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside of your country of residence, including South Korea, where our servers may be located and our central database is operated. Data protection laws in these countries may differ from those in the U.S. We take appropriate safeguards to protect your information in accordance with this Privacy Policy and applicable law when transferring data internationally.

10. Data Privacy Contact

For any questions or concerns regarding this Privacy Policy or our data practices, please contact our Data Privacy team:

• Contact Person: Brian Lee
• Phone: +82-2-1661-2503
• Email: ip@littleone.io

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and indicate the date of the last update. For significant changes, we may provide more prominent notice (e.g., email notification) or obtain your consent where required by law.

• Effective Date: April 19, 2025
• Last Updated: April 19, 2025